Why Sony? Because Sony keeps raising the standard of excellence in digital photography, introducing more high-quality features at affordable cost--and enhancing creative possibilities as well as expanding technology horizons. For superior value, the compact Sony Cybershot DSC-W70 provides 7.2-megapixel resolution for big prints and photo cropping, large 2.5-inch LCD screen, advanced optics and the appeal of traditional rangefinder shooting--so photo enthusiasts will have a camera that's equally adept at saving their memories and capturing their vision.

7.2-Megapixel Super HAD CCD
With higher megapixel resolution, you'll have more detail for editing and cropping your images and making large prints. Sony's advanced Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Extra-Large 2.5-Inch LCD Screen
The DSC-W70 has an extra-large 2.5-inch LCD screen for setting up and viewing images--with a one-touch "Play" button that makes it quick and easy to view your photos.

Function Guide Text/Icon Display
An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust color mode (including "Natural" for subtle colors and "Vivid" for more intense colors), sensitivity, brightness, and image size.

High Sensitivity Mode
A new High Sensitivity Mode (ISO 1000) lets you shoot without flash for more natural results in low-light conditions and shoot at higher shutter speed to minimize blur from unsteady hands or fast-moving subjects--and Sony's original Clear RAW NR (Noise Reduction) image processing technology helps suppress the color noise that can accompany high-sensitivity shooting.

Carl Zeiss 3x Optical/2x Digital Zoom
3x optical zoom helps the DSC-W70 bring distant subjects closer and lets you frame shots for better composition; Sony's precision 2x digital zoom provides an additional 2x magnification to enlarge details without jagged edges.

Stamina Battery Power
A powerful Lithium Ion rechargeable battery allows the DSC-W70 to capture up to 2902 images--and the compact BC-CSG battery charger is also supplied for battery recharging on the go.

14x Smart Zoom Feature
Sony's Smart Zoom feature intelligently "crops into" the central portion of interest in your photo--avoiding the image degradation of other digital zooms. Depending on picture size, you can extend 3x optical zoom to 4.1x (3 MP), 5.2x (2 MP), or 14x (VGA).

High-Capacity 58 MB Internal Memory
With built-in 58 MB internal memory, the DSC-W70 allows you to capture images without a flash memory card--then transfer your images to optional Memory Stick Duo media, upload to your computer or make prints on your digital printer.

Memory Stick Duo Media
The DSC-W70 has a built-in slot for optional Memory Stick Duo or higher-capacity Memory Stick PRO Duo media--the ultra-compact media for shooting, storing and sharing your photo images.

MPEG Movie VX Fine Mode
The DSC-W70 can capture VGA (640 x 480) audio-video clips at high frame rate (up to 30 frames per second), with length limited only by the capacity of your media.